How related posts keep readers on your site

Someone who just finished an article is interested in the topic. If the next good article is right there, many will click it. If the page simply ends, most leave.

Why it matters

  • More pages per visit. Readers find articles they would never have searched for.
  • Internal links. Each related post is a link between two of your articles, which helps search engines see how your content connects.
  • Old posts get read again. Good articles from last year show up next to new ones.

What makes a related post relevant

Shared tags say more than shared categories, because tags are usually more specific. A good list ranks posts by how many tags and categories they share with the article, and shows the closest match first.

Set it up

  1. Install the free SoftIcon Related Posts and activate it. Related posts appear under every post right away.
  2. Go to Related Posts → Settings and set Related by and Order by.
  3. Pick a layout: a grid with pictures, a list, or titles only.

The list under this article is made by the plugin. The posts in it share tags with this one.

Categories

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